Logos!

These are my final 3 logos. Sory for the long wait but my internet has been very slow and crashing upon uploading this week. Also i know about some of the colours not contrasting it was mainly just to see what it looked like. BAD! But it was worth trying.


Also i know about some of the thin lines consistant in some of the designs, was done to ensure they worked at small sizes.

Design, Design, Design

Logos
More logo creating this week brought a design style to my logos which was eye catching. The main type of logo I stuck to was an eclipse of the sun (half) this meant that you could still see half the sun and half the moon.

At the moment I am trying different styles of type to go with this logo but finding the right one is proving to be difficult. One thing I am going to do is print off a big list of fonts saying the word EMIT so that I can pick the best one. Although trying to match one to the logo I have done is hard as some text styles spoil the logo.

If anyone has some good free typefaces please post a link.

CD Design
This week I also started on my CD design and sketched some examples of what might match the music I have been listening to. Once again I tried to get this light and dark feel across, as the music was both dark and light.

One of the designs I thought of was sun rise inside, sun setting back and night for the front, this to me seemed to get a lot of moods across which I felt from listening to the music. This design however may have some consequences as the writing on the back may be hard to read with the sun shining through the words.

Through research of the artist Qubism John informed me of a culture art called Cubism. This used different cut outs of a picture from different angles to give the onlooker more of a feel of the picture. Through more research I found a tutorial on how to do this on Photoshop. I did a couple of examples however I think that once the Qubism effect took place it was sometimes very hard to actually see the original picture, this produced some problems but with careful editing I am sure I can make cubism work. It will also provide a good play on words as the artist I am doing is called Qubism.

Weekly Events

Finalise 3 logos

Finalise 3 CD designs

Research information a flight document

Get more A1 work

Buy a new sketchbook

Logo creation

This week mainly consisted of creating more logos and trying different variations of the top chosen logos. However once done I had to learn not to get too attached to the logos I was creating as they would soon be commented on.

The main motive I had going with all the logos I had created was one that represented the world and how different things emit around the world. To make sure that I was doing the correct type of logos I asked for feedback of cause all feedback is good feedback so it all helped.

At the beginning of a week I was carrying on with my earth logo with a satellite floating around the earth while emitting signals to the things below. I thought this would show how it picked up different parts / different scenes from around the world.

Learning the client
However quickly learning that this was not the correct logo was good to stop me falling for the one idea, I soon found out via though client (Steve) That a more sun/eclipse logo would be more ideal in this situation. This not only showed how objects such as light could be emitted down to earth but how easily the light could be taken away. This makes it, appeal more strongly in my opinion.

Another reason why I ended up preferring this choice is that I know that it would look good on the front of a CD cover rather than spoiling the look, as my first intended logo would have done.

Finding paths
This title simple means the new software I have learned to use this week (Freehand), although I have learned about this software I still think it is a bit more mysterious than meats the eye. Although to be honest a lot of the options look very similar to Photoshop but this only helps me settle in to the software more easily.

To get my full potential out of this software I will be searching for tutorials to help me get used to the new formats and things that you can do while using free hand. If you have any links that could help please list them below.

Over the week
Learning the edge, by this I mean learn more about the software Freehand and what it can do. Plus find out information on how it can improve logo creation.

Testing and creating, testing my new logo in different environments such as colour and background affects.

Proof of testing, screenshot any tests done on the PC and stick any paper work into the sketchbook.

New sketchbook, this week I will need a new sketchbook for this assignment I feel as if I have already done enough work to fill a new one beyond half.

Logo Crash

This week I have set my self the task of researching logo designs as well as making / doodling my own. Although normally you may think that doodling is easy it does get hard when you are concentrating on the item its self.

The hardest thing for me at least was producing a brand new idea each time, after a while I started doing the same type of logo which was annoying. To stop this I thought back to the lecture on logos and the different types so every time I hit a mental block like this I switched my logo type from Text only design to picture and modern age design.

Thinking of logos

Thinking up the logos required me to look at my inspiration. Looking at other logos gave me my own ideas for mine, however I had to be careful not to subliminally copy the logo.

To try and keep the logo symbol and make sure it was the original specifications that I wanted I used basic shapes to make the logo look correct. However I often found my self overlaying shapes so that they stood out more when looking at them.

Mind Maps

Mind maps have helped me a lot so far when doing the logos, mainly because I just look back on my mind maps to see what’s good / bad about a logo and then look at my mood map to see different pictures and thought on EMIT, this allowed me to be able to create a wide range of logos.

Inspiration

I have a lot more inspiration now after the holidays as I looked up a lot of logo and business card work so that I could view work and detail behind items, I also did a mood and mind map on these items. So now every time I get stuck on a piece of work I just look back at my inspiration, I also have a lot of photo work which I look at for inspiration, these also help me when I seem to be having a mental block when doing work.

Finalise

To finalise my work I have decided that I am going to post them on the forum and on the blog, this will give me a better chance to get more feedback from others. I think as we need to get more real feedback to help us maybe asking around the web for feedback will be a good idea.

New Findings

Logos
This week I have been looking into logos and what makes a good logo via research. I have found out there are three major types of logo Text / typography design, this is where a logo is just made from a certain typeface, Design / image, this is where there is a design image which represents a company and finally the mixture of both design and typography, all designs of logos includes one of the above.

On the Typography logo most people use an unusual font to draw the attention of viewers. A great example of this is the TKMAX logo.






The image logo is a logo that is well known, the image / icon its self is usually something that represents the company name, however sometimes this is now the case. Apple is a great example of using an image to represent the company name. Nike however is different as they use a tick but the company is that well known that just from seeing a tick most people automatically assume Nike.





















The combination of the two can come together to create an overall affect, the most common version of this is the Adidas logo this uses text along with stripes, This is a popular pattern which draws the eye of viewers.

















Colour is very important to logos, I have researched this week and found out that most companies will use a bright colour on image or text as it will draw the eye of potential buyers and such.


















Qubism

Qubism is the artist of the music I have been listening to this week, he is part of Em:t record company, who’s logo looks like the following.

As you can see it is regular text with a Chinese symbol for a image, the Chinese symbol actually stats for shine as in “Emit shine”.

I found that the music I listened to was based on different places around the world and the affects that happen. This could range from things such as Dance and then go to city life and the crime that’s there.

Qubism really made me think about there music and the affects they had used, listening to the sounds you could almost imagine you was there and see what was going on. This gave more inspiration to listen to the music and found my self listening to it almost all day to get a better feel for the work I would be doing very soon.

Review of Qubism

Qubism is space age techno, which looks at different parts of the earth and different parts of time. The music is set as early back as the medieval age and as far forward as the space age. This allows different variations of Qubism’s music to come to life, you can almost imagine the picture as you listen to Qubism’s music it can make you think about the moods of music and what age it is based upon.

Not only good for the techno lovers, but they also have some great relaxing pieces as well meaning that it is perfect for most people. The most exiting thing about Qubism is that every song is a mini adventure in which you get lost in music and find your self in a different place and state of mind. This in turn allows you to fully relax and enjoy the music, but at the same time it will almost put you into a trance allowing you to almost see the music, this is done by using various sounds and affects to give the impression that the music is in a certain location with a variety of activities happing in that location.

A great way to spend those evenings after work, to unload the tension and be teleported to a different reality just by listening to the great sounds of Qubism, this is not all they are good for though they are also used as techno dance music with such tracks as angels in time, this is a great example of Qubims multi talent, as it a techno dance tune it is also a piece of relaxing therapeutic music, meaning that it appeals to a lot more people.

Overall
My overall review of Qubism is that they are extraordinary mainly because they take music to a whole new level which seems to chance your pace / place of origin with each track, this allows you to feel different feelings from all over the world, allowing you to experience an amazing sensation.

I would also recommend Qubism to the people who are working / planning to work in the film industry, as there are a lot of interesting sounds which could potentially be used for the creation of a film.

A lot of Qubisms music will keep you entertained for hours as each track is usually over 10 minutes so a person can get the full experience out of the music and really understand it.

Improvement

This week I have learned more about my self and what I need to do in the future. I have learned more about the way I should conduct text formatting thanks to John, but I have also learned that I struggle with time planning.

To try and make my self better at time planning next week I am going to devote a full day to making sure I have my entire next assignment fully planned out before I even start it. I believe this will help me in the long run by keeping me focused and also allowing me to move at a comfortable rate.

Monday I made my final finishes to the website and my evaluation however I can’t help feeling somewhat disappointed in my self for not finished a week a head of schedule like I should be doing, this is another reason why I need to sort out my time planning.

I feel happy as I have done a lot better on this assignment. I have learned a lot from this assignment and how I can improve future work. One is to always research; researching colour in depth after feedback allowed me to create the site easier and allowed me to get a colour scheme which I was happy with. One more thing learned is time planning as mentioned above I need to improve drastically to allow me to reach my full potential when doing assignments.

In the future I will be following these rules:
Research the activity before doing it.
This will give me more confidence while doing the work, it should also improve my performance on tasks as I will know a lot more about the subject before starting.

Complete a full time plan for an assignment, before starting it.
This will allow me to organise my time correctly, which will allow me to finish assignments at the correct time which is 1 week before deadline.

Reread the assignment criteria.
This will help me understand the assignment more as well as make me aware of any potential problems before they pop up.

More sketchbook work.
Although I have done a lot more work this time around I have failed to get all the work stuck into the sketchbook which means it is useless, the way to fix this is to make more time for A1 which can be done via the time sheets.

Overall I feel happy with the improvements I have made, although I am upset about certain aspects such as time planning I know that I can fix this by giving my self time to work out how to correctly fill in the time sheets. Like I said above I believe the way to fix this is by doing a full assignment time plan before I even start it.