This week I have set my self the task of researching logo designs as well as making / doodling my own. Although normally you may think that doodling is easy it does get hard when you are concentrating on the item its self.
The hardest thing for me at least was producing a brand new idea each time, after a while I started doing the same type of logo which was annoying. To stop this I thought back to the lecture on logos and the different types so every time I hit a mental block like this I switched my logo type from Text only design to picture and modern age design.
Thinking of logos
Thinking up the logos required me to look at my inspiration. Looking at other logos gave me my own ideas for mine, however I had to be careful not to subliminally copy the logo.
To try and keep the logo symbol and make sure it was the original specifications that I wanted I used basic shapes to make the logo look correct. However I often found my self overlaying shapes so that they stood out more when looking at them.
Mind Maps
Mind maps have helped me a lot so far when doing the logos, mainly because I just look back on my mind maps to see what’s good / bad about a logo and then look at my mood map to see different pictures and thought on EMIT, this allowed me to be able to create a wide range of logos.
Inspiration
I have a lot more inspiration now after the holidays as I looked up a lot of logo and business card work so that I could view work and detail behind items, I also did a mood and mind map on these items. So now every time I get stuck on a piece of work I just look back at my inspiration, I also have a lot of photo work which I look at for inspiration, these also help me when I seem to be having a mental block when doing work.
Finalise
To finalise my work I have decided that I am going to post them on the forum and on the blog, this will give me a better chance to get more feedback from others. I think as we need to get more real feedback to help us maybe asking around the web for feedback will be a good idea.
6 comments:
You have some good logo designs from the ones you were showing me in class.
The fact you keep referring to the mind maps you did for the logo, will make sure you keep the context of the logo within your original idea. This could also act as more inspiration from the words and feeling you related with the word Emit.
When designing the logos, I designed a wide range of logos, even if I didn’t think a couple of the logos were suitable I still kept them has I used them to get more idea or use the logo but change it to make it more suitable.
It’s good that you have been collecting a lot of inspiration as it will come in useful for all the design work.
Hi
Yea I know what you mean Greg sticking to subjects that use the word EMIT is a good place to start. However I think the odd modern day logo which ignores certain rules are also good to try.
Like Vicky I am doing a wide range of logos then hopefully get feedback to pick the top 10, this is a good way of doing it I think because you can keep narrowing it down after feedback until you get the correct one.
Thanks Martyn
Subliminaly copying logos is really easy to do, ive done it before with one of andys that he had shown me the previous day, very strange.
Hi Martyn
Some very interesting points have been made here.
The amount and verity of logos that you have collected so far will prove invaluable during this exercise.
You appear to be making good use of the methods of though generation that we have been taught so far; I know that they have been of a great benefit to me so far.
One of the problems that I have found so far is that I find inspiration everywhere at the moment, when walking, driving, working and so on and I either never have my camera at the right time or it is not safe / applicable to use it!
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Thanks
Shaun Bellis
Your willing'ness to get on with the logo's was quite admirable; you certainly set off in your stride eager to get your ideas down on paper. If you finding it hard for inspiration, look at the inspirational work in your sketchbook.. take abit of a break, and then try do your logo's in such a time from you don't really think about them, it's just shapes.
I think that will help you get on with it, aswell as the thing Greg mentioned about things you would relate with the word emit, as you did start to do in class.
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